Building a Social Identity for a Playful, Purpose-Driven Brand.
Bringing colour, creativity, and consistency to digital storytelling.
Skyloop Childrens Clothing
This concept explores a social media strategy developed for a children’s clothing brand, inspired by its joyful colour palette, organic textures, and sustainable values. The goal was to extend the brand’s visual language beyond its website — creating a cohesive digital presence that feels playful yet purposeful. Through content themes, tone of voice, and curated imagery, the strategy connects with modern parents who value design, comfort, and conscious living.
